The Brief / Objective

Fairyhouse Easter & Winter Festivals

Promotion of all days in both the Easter and Winter Festivals to increase footfall locally from non race going public, encouraging the local area to take ownership of the Festivals for the benefit of the local area and economy.

Client

Fairyhouse Easter & Winter Festivals

Local News Brand Media Partner

The Meath Chronicle

The Media Plan

The Meath Chronicle recommended a tailored marketing package in print & on line which comprised :

  1. A run of promotional newspaper adverts, focused on building local footfall.
  2. Editorial driven articles demonstrating the various opportunities within each Festival, fashion, catering packages and family fun with the editorials promoted on line.
  3. Video footage from previous festival promoted on line and on Facebook.
  4. Facebook Competitions across 2 weeks to promote ticket sales.

The campaign ran for 3 weeks Spring & 3 Weeks in Winter 2018 and 2019.

The Results

Fairyhouse Easter Comp 1

37339

Reach

1645

Engagement

Fairyhouse Easter Comp 2

32259

Reach

1095

Engagement

Testimonial

“The management in Fariyhouse Racecourse were extremely happy with the results in 2018, that they rebooked 2019 and are already in talks to do a larger promotion in 2020”

The Meath Chronicle