THE LONGEST SERVING NEWS MEDIUM IN IRELAND
Local press presents a uniquely hyper local news offering to its readers each week. The average household retention period for our weekly titles is 5.9 days; our readers spend twice as long reading them as they do a national daily title; 86% of readers say the community relies on their local newspaper for news about their area. (source; Ipsos MRBI survey October 2012).
Local Ireland is the promotional brand of the Regional Newspapers and Printers Association of Ireland (RNPAI), formerly the Provincial Newspaper Association, founded in 1919, and the oldest newspaper association in Ireland.
BENEFITS OF LOCAL NEWSPAPERS
Local newspapers will stand the test of time – a paper that serves the special informational needs of tightly bound communities, delivering it in a comprehensive and reliable way, will remain indispensable…
LOCAL PRESS HAS BEEN SERVING COMMUNITIES IN IRELAND FOR OVER 150 YEARS
With many members of Local Ireland (RNPAI) being in existence for even longer periods. The role of local press hasn’t changed since the first regional title in Ireland, the Limerick Chronicle was launched in 1766, that is to accurately and impartially record the news of the local community and to reflect the ethos, concerns and ambitions of the communities they serve.
But regional newspapers are about more than just news delivery. They lead their communities on issues of local importance. They invigorate and facilitate debate on important community issues. They campaign, accurately reflect local feelings, concerns and earnestly strive to impartially inform their respective communities.
A special bond exists between the newspaper and the community which is unrivalled by any other media. This unique bond provides an opportunity for local businesses to advertise their products and services within their market area in a cost effective manner.